Back in 2020, Red Ventures acquired CNET for $500 million. Now, Ziff Davis, the digital media giant behind Mashable, IGN, and Lifehacker, is set to take over.
Fun Fact: In 2000, CNET paid $1.6 billion to acquire Ziff-Davis Inc. Now the tables have turned!
Why the drop in value? CNET faced scrutiny in 2023 for using AI to produce articles, leading to turmoil and layoffs. Despite this, Ziff Davis's CEO, Vivek Shah, remains optimistic, highlighting CNET’s strong brand and audience.
What’s next for CNET? Only time will tell!
