Instagram is currently experimenting with a new feature that closely resembles Snap Maps, allowing users to post text and video updates on a map based on their location. This map can be shared with friends, who can also add their own updates, making it a collaborative feature. Essentially, it mirrors Snap Maps, a tool Snapchat introduced back in 2017.

However, there are some differences. For now, Instagram's version seems to offer more restrictive privacy options. Users must select a "specific group of people" to share their location with, such as "Close Friends" or only followers they follow back, according to Christine Pai, a Meta spokesperson. In contrast, Snapchat allows users to make their posts on Snap Maps public.

This feature is currently only being tested in a few select markets and is optional, with controls over how location data is shared. Pai emphasized that safety is a priority in developing this tool but did not comment on whether fully public sharing would be an option or how long posts would remain visible.

The map feature was first noticed in development back in February under the name "Friend Map," and images of it in use have recently surfaced. However, Pai did not disclose where the testing is currently taking place.

Interestingly, Instagram once had a photo map feature back in 2012, but it was entirely private and only displayed the user’s own photos. It was discontinued four years later due to low usage.

If Instagram rolls out this map feature widely, it would be another instance of the platform adopting ideas from its competitors. Similar moves include Stories, which was inspired by Snapchat, Reels from TikTok, and Threads from Twitter. Now, it seems Instagram is revisiting Snapchat for inspiration once again.