Artificial Intelligence (AI) is an incredibly versatile tool. Whether you're drafting an email, making some concept art, or running a scam on vulnerable folks by making them think you're a friend or relative in distress, AI can be used in numerous ways. But since some people would rather not be scammed, let’s talk a little about what to watch out for.


Don’t expect the Terminator to knock on your door and sell you on a Ponzi scheme—these are the same old scams we’ve been facing for years, but with a generative AI twist that makes them easier, cheaper, or more convincing. Here’s a rundown of some of the most obvious tricks that AI can supercharge. This is by no means a complete list, but we’ll be sure to add new ones as they appear in the wild, along with any additional steps you can take to protect yourself.


1. **Phishing Emails**


Phishing emails are a classic scam, where attackers pose as legitimate entities to steal personal information. With AI, these emails can be more convincing than ever. Generative AI can create personalized emails that mimic the writing style of your friends, family, or colleagues, making it harder to detect.


**What to Watch For:**

- Unexpected emails asking for personal information or money.

- Poor grammar and spelling mistakes, although AI is reducing these errors.

- Email addresses that look similar to, but are not exactly the same as, legitimate ones.


2. **Deepfake Videos and Audio**


Deepfakes use AI to create realistic videos and audio recordings that can make it appear as though someone is saying or doing something they never did. Scammers can use deepfakes to impersonate family members, celebrities, or officials to trick you into giving them money or sensitive information.


**What to Watch For:**

- Videos or calls that seem off, with unnatural movements or strange audio quality.

- Requests for money or personal information from supposedly familiar faces or voices.

- Verify through secondary channels if you receive a suspicious request.


3. **Social Media Scams**


AI can analyze vast amounts of data to create highly personalized social media messages. Scammers can use this to craft convincing messages or posts that appear to come from trusted contacts, luring you into clicking malicious links or sharing personal information.


**What to Watch For:**

- Messages or friend requests from people you don’t know or from duplicate accounts of people you know.

- Urgent or emotional messages asking for help or money.

- Links that lead to unfamiliar websites—always check the URL carefully.


4. **Fake News and Misinformation**


AI can generate convincing fake news articles and social media posts to spread misinformation. This can be used to manipulate opinions, cause panic, or scam people out of money by creating false narratives.


**What to Watch For:**

- Sensational headlines and stories that seem too outrageous to be true.

- Verify news from multiple trusted sources before believing or sharing it.

- Be skeptical of news shared via social media or forwarded messages.


5. **Job Offer Scams**


AI can create realistic job offers and employment websites, tricking people into sharing personal information or paying upfront fees for fake job opportunities.


**What to Watch For:**

- Job offers that seem too good to be true, especially those that offer high pay for little work.

- Requests for personal information or payment upfront as part of the job application process.

- Research the company and contact them through official channels to verify job offers.


How to Protect Yourself


- **Stay Informed:** Keep up with the latest scams and how they evolve. Knowledge is your first line of defense.

- **Be Skeptical:** If something feels off or too good to be true, it probably is. Always double-check suspicious messages or requests.

- **Use Technology:** Employ spam filters, antivirus software, and other technological solutions to help protect against scams.

- **Verify Directly:** Contact people through known, trusted means to verify any suspicious requests.


While AI has the potential to greatly improve our lives, it also enhances the capabilities of scammers. By staying vigilant and informed, you can better protect yourself from these evolving threats.


Stay safe and keep an eye out for more updates as we continue to navigate the AI-enhanced landscape of scams.