HMD’s latest release, the Barbie-branded flip phone, is set to hit the market in October, priced at $129. Although it arrives after the peak of the "Hot Foldable Summer," this phone exudes charm and nostalgia.

Unveiled earlier this year at Mobile World Congress, the Barbie Phone is a true feature phone, designed for basic calls and texts without the distraction of apps. It aims to offer a digital detox experience, encouraging users to take a break from their smartphones. With a small 2.8-inch inner screen and T9 text input, it's designed for those who prefer a simpler, retro feel. The phone also features a 5-megapixel camera with a built-in flash, evoking the look of early digital cameras.

The Barbie Phone isn’t just basic in function—it’s decked out with themed extras. It comes with interchangeable battery covers, a beaded wrist strap, and stick-on gems for personalization. Even the classic Snake game gets a Barbie makeover, making this device a fun nod to retro tech with a modern twist.

Compatible with all three major US networks, the Barbie Phone will be available for pre-order on September 23rd and starts shipping on October 1st. It’s a quirky, nostalgic gadget that embraces the charm of simpler tech while offering a playful escape from today’s smartphone-centric world.