Tesla's latest delivery numbers have raised concerns about the company's ability to attract new buyers. For the first time, Tesla's annual deliveries have declined, dropping 2.2% to 1.77 million vehicles globally in 2024, compared to 1.81 million in 2023.
The highly-anticipated Cybertruck, Tesla's first new model since 2020, failed to provide the expected boost to the company's growth in its first full year of sales.
This decline raises questions about Tesla's strategy to expand its market share and appeal to a wider audience.
As the EV market becomes increasingly competitive, Tesla will need to reassess its approach to stay ahead of the curve. Will the company revamp its lineup or explore new markets? Only time will tell.
