The TV format wars are back, and this time it's all about immersive audio. Samsung and Google's highly-anticipated new audio format, initially announced in 2023, is finally set to make its debut at CES 2025.
Positioned as a rival to Dolby Atmos, this new format promises to deliver an unparalleled audio experience.
Samsung's 2025 TV lineup will be the first to feature this technology, and YouTube has also committed to supporting it.
As the battle for audio supremacy begins, consumers can expect a new level of immersion and engagement with their favorite content. But will this new format gain widespread adoption, or will Dolby Atmos remain the gold standard? CES 2025 will mark the starting gun in this format war - stay tuned for updates!
