Samsung Electronics has unveiled its latest mid-range smartphones—the Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G—in Nigeria, marking the debut of AI-powered features in the Galaxy A series. ​The Australian+2Business Day+2The Verge+2

AI Features in the Galaxy A Series

These new devices incorporate "Awesome Intelligence," a suite of AI-driven features powered by One UI 7, designed to enhance user creativity and productivity. Key features include:​Business Day+1The Australian+1

  • Circle to Search: Quickly recognizes phone numbers, email addresses, and URLs on the screen, allowing users to take action with a single tap.​Business Day
  • Eraser Tool: Removes unwanted objects from photos, enhancing image quality.​The Australian
  • Song Search: Identifies music playing nearby or from user input, such as humming or singing.​The Australian
  • Best Face (exclusive to Galaxy A56): Selects the best faces from multiple shots to create the optimal group photo.​The Australian
Specifications and Pricing

All models feature a 6.7-inch Super AMOLED display with up to a 120Hz refresh rate, ensuring vibrant visuals and smooth scrolling. They are equipped with a 5,000mAh battery, providing extended usage time. The camera setups include three rear cameras—ultra-wide, main, and macro—along with a front camera for selfies.​The Guardian Nigeria+2The Australian+2The Verge+2

Pricing for the Nigerian market is as follows:

  • Galaxy A56 5G: Available in 'Awesome Olive' and 'Awesome Graphite,' priced from ₦699,000.​The Australian
  • Galaxy A36 5G: Offered in lavender and black, starting at ₦549,000.​
  • Galaxy A26 5G: Available in black, priced at ₦499,000.​The Australian
Competitive Landscape

Samsung's introduction of AI capabilities in its mid-range devices comes as competition intensifies in Nigeria's smartphone market. Transsion Holdings, the maker of Tecno, Infinix, and Itel, currently holds a 63% market share, focusing on affordability and AI-driven features. Samsung aims to challenge this dominance by blending advanced AI experiences with competitive pricing in its Galaxy A series. ​The Guardian Nigeria+2Business Day+2The Australian+2

Commitment to Longevity

To enhance device longevity, Samsung is offering up to six generations of Android OS and One UI updates, along with six years of security updates for these models, ensuring users benefit from the latest features and protections over time. ​Business Day+1The Verge+1